Hi! This is an oldie, not sure when it came out but I think much earlier last decade from what I can see. Still, had never seen it before. I would call it a metallic-y plummy red. In low light it really just looks like a burgundy wine color.. but when you get it in the sun you can really see its gorgeous purpley flash. It really does look like velvet! My camera just failed to pick that up. On me, this is definitely one of the most flattering shades I own so I love it intensely!